Understand what matters.

Know what motivates applicants when making the biggest decision of their life. The University/College Applicant Study (UCAS) will help you understand key decision factors so you can improve your marketing, recruitment and student communications, and drive growth.


Plan for growth.

Better strategic decisions start with better data. With evidence-based research, learn how UCAS helps you make better decisions to shape your enrolment strategy and plan for the future.

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