Get a better understanding of your applicants
Academica's University/College Applicant Study (UCAS) is broken down into four major categories: Applicant Profile, Marketing Efforts, Key Decision Factors, and Brand Perceptions. In all, 340 data points are measured, making UCAS incredibly comprehensive.
- Basic Demographics
- Socio-Economic Characteristics
- Educational Profile
- Subject Area
- Planned Living Arrangements
- Word of mouth
Key Decision Factors
- Decision-Making Process
- 48 Key Decision Factors with your institution compared to your closest competition.
Brand Perception Attribute Rankings
- Applicants to your institution rate seven brand attributes for your institution and your closest competitors: Affordability, Excellence, Innovation, Research, Social Life, Teaching and Tradition.
All demographic and education background information is presented so it is easily compared across key segments: all applicants to your institution, your first-choice applicants, and your non first-choice applicants.
Get in touch to learn more about UCAS and how it can help you make better decisions.